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History and Development

1968September
Started door-to-door selling of seals as "Yukado" in Ageo, Saitama
1977June
Established "Yukado Co., Ltd."
1983March
Began mail order service of apparel
August
Completed new head office (present Main Building) in Ageo, Saitama
1986August
Issued "Belluna" catalog as general catalog
October
Completed new distribution center in Ageo, Saitama
1987December
Began financing services

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1990April
Changed the company's name to "Belluna"
1992October
Began mail order service of perishable foods directly from Hokkaido
1994January
Completed and opened "Ryoke-Maruyama Distribution System Center" in Ageo, Saitama
July
Established Toyo Kampo Kenkyujyo Co., Ltd. (present Refre Co., Ltd.) for sales of functional and health foods
September
Listed on the stock exchange as a mail order company from Kanto-area for the first time
1998January
Listed on the 2nd Section of Tokyo Stock Exchange
May
Completed new head office in Ageo, Saitama

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2000March
Listed on the 1st Section of Tokyo Stock Exchange
March
Established Ozio Co., Ltd. for sales of cosmetics
August
Completed and opened "Utsunomiya Distribution System Center" in Kanuma, Tochigi
2002January
Received assignment of the goodwill of Friendly Co., Ltd.
May
Established Sunstage Finance Co., Ltd. (present Sunstage Co., Ltd.) for financial services
October
Established Bell-Net Credit Co., Ltd. in South Korea for financial services
2004February
Established Shanghai Belluna Co., Ltd. in China for management and improvement of quality
2006November
Established BANKAN Co., Ltd., and Wamonoya Co., Ltd. (present BANKAN Wamonoya Co., Ltd.) for diversification of marketing channels.
2007March
Purchased 100% of the issued shares of Nursery Co., Ltd.
April
Belluna obtains PribacyMark from the Japan Information Processing Development Corporation (JIPDEC)

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2010October
Merger of El Dorado Co., Ltd. for enforce governance and achieve efficiencies in management and corporate finance.
2011March
Established El Dorado Co., Ltd. for management of golf course business.
2012October
Integrated financial services business (consumer finance business) into Sunstage Co., Ltd. (now consolidated subsidiary) for the purpose of increasing the efficiency of management resources and business operations
2013August
Acquired all shares of Infirmière Co., Ltd., which provides a mail order sales service for nurses, making it a subsidiary
2014January
Acquired all shares of Best Thanks Co., Ltd., which provides a baby gift mail order sales service, making it a subsidiary
March
Transferred shares in Bell-Net Credit Co., Ltd. to Temco Co., Ltd.
August
Completed and opened "Yoshimi Logistics Center" in Yoshimi-cho, Saitama
2015June
Acquired all shares of Marucho Co., Ltd., which provides mail order and wholesale business of imported products, making it a subsidiary

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