BELLUNA
BELLUNA
The General Mail Order business, Belluna’s core operation, entails diverse activities. We are promoting the sales expansion of a wide range of products, including apparel, sundry goods and home furnishings, through various media, including catalogs and the Internet. We are expanding the mail order business using the Internet and smartphones with a focus on young women.
The Specialty Mail Order business, one of the Company’s profit drivers, specializes in such products as food, wine, cosmetics, health food and nursing supplies. The products sold in this business tend to attract repeat orders for the same products by the same customers, a major factor contributing to the high profits the business generates.
Belluna Co., Ltd. is expanding the general apparel retail store business for women, BANKAN Wamonoya Co., Ltd. are expanding the Japanese traditional clothing retail store business.
The Solution business takes advantage of the Belluna Group’s database and service infrastructure to provide client support services. These services include providing corporate clients with charged services to enclose and mail out their sales promotion materials with catalogs and products that the Company sends out to its customers, in addition to offering mail order business outsourcing services such as order-processing, direct marketing and product dispatch services.
The Finance business provides consumer financing services that utilize the extensive customer database compiled by Belluna’s mail order business.
This business mainly targets customers of the mail order business.
The Property business leases space in office and other commercial buildings in addition to engaging in real estate development and remodeling projects.
Rechanneling our product planning know-how, we are undertaking wholesale operations targeting department stores and the Japanese Consumers’ Cooperative Union, and insurance business to individual belluna customers.
