Belluna has grown by harnessing the vast database and other management resources cultivated through mail order sales and various incidental services to branch out into new business areas, in line with its corporate philosophy of “enriching customers’ lives through food, clothing, lifestyle and recreational goods and services.”
Going forward, we will continue to evolve, creating new added value through our multifaceted approach.
In our core Mail Order Business, we will aim for stable growth and strive for increased profitability.
In the General Mail Order Business, we will aim for stable growth through the demonstration of synergy with the Retail Store Sales Business in addition to the catalog and online channels.
Achieve 240 stores by the end of FY2018
- Increase the number of highly profitable stores
selling kimono and Japanese-style goods to 80
- Maintain an operating income ratio of
more than 10%
- Increase the average operating income ratio of
ordinary stores from 7.2% to 10% by improving
- Expand store network and leverage synergy with
mail order sales, aiming to achieve 160 stores
Bolster operations in the domains of “lifestyle” and “recreation” to achieve mature portfolio management
Enter the hotel business and strengthen real estate development to turn the Property Business into a new pillar for future growth.
In the 3rd Business Plan we aim to achieve ¥16 billion of operating income mainly by strengthening the Mail Order business, the Retail Store Sales business, and the Finance business ,and the Property Business.
|Net Sales||120.69 bil yen||160.00 bil yen|
|Operating income (Income on net sales)||6.38 bil yen （5.3%）||16.00 bil yen （10.0%）|