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Since our foundation in 1968, we have branched out from our core mail order sales business into a wide range of services with “customer-driven and customer-focused” as keywords, in line with our corporate philosophy of “enriching customers’ lives through food, clothing, lifestyle and recreational goods and services.”

The driving force of Belluna’s success is our “portfolio approach”, which involves effectively using the management resources cultivated through our mail order business to branch out into diverse business areas, thus achieving stable growth and profitability. Not only does each of our businesses contribute to growth and profitability as individual pillars, they also show synergy with each other, generating new value.

The Belluna Group aims to develop a more mature “portfolio approach” through which our businesses will show synergy with each other. With the mail order business, the specialty mail order business, the retail store sales business and the property business positioned as the “four main businesses,” we will achieve stability, growth, continuity and profitability.

Under our 4th Business Plan, from FY2020 to FY2022, we have set ourselves a sales target of 220 billion yen and an operating income target of 20 billion yen.

Going forward, we will remain passionate about expanding our businesses, in the firm belief that we are contributing to our customers’ lifestyle and happiness.

March 2020
Kiyoshi Yasuno
President and CEO

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